2020
QASHQAI UNVEIL FILMS
SCROLL
NISSAN QR CODE
TEASER & REVEAL QASHQAI
AGENCY : AUDITOIRE
CREATIVE DIRECTOR : MARTIN PERRAUD
FILM DIRECTOR : ALEXANDRE PLUQUET
ARTISTIC DIRECTORS : SÉVERIN BOONNE
FILM PRODUCTION : WE CAR AND GUNSMOKE
PROJECT MANAGER AGENCY : CÉCILE FOUJOL
PROJECT MANGER PROD : ANASTASIA SEBBAN
For the launch of the new Nissan Qashqai, Auditoire and Pong Studio asked duo artists Fabrice Starzinskas and Sébastien Mercier to design a new type of generative pattern. This camoufflage graphically inspired by the technology of QR Codes, revealed the new design and technologies of the new Nissan Qashqai.
