CASA 500

For the launch of the new Fiat 500, an ephemeral flagship was created in the area of Paris Rive Gauche, a few steps away from Le Bon Marché and the Conran Shop, a location which was suiting perfectly with the spirit of the car : trendy, design, urban, vintage.

We imagined a scenography which was telling the story of Fiat 500 as being part of italian design’s evolution. For this reason, we staged the cars amoung many iconic pieces of italian design.