COULEUVRE

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ÉCAILLES

COLLECTION VIDEO

MOTION 3D : VINCENT VIRIOT
EDITING : MARTIN PERRAUD
3D PICTURE : JULIEN GRANDON

 

 

For the relaunch of the Couleuvre factory, we imagined a series of videos featuring the white porcelain decanter from the Ecailles collection. We wanted to showcase the emblem of the Manufacture by paying tribute to the fascinating and frightening animal. A perpetual intertwining of gold and porcelain. A house that is alive again, propelled into a luxurious and precious universe. Video objects more contemplative than marketing because we are talking about artisana d’art. More than a brand, it is a know-how that we wanted to celebrate Couleuvre.
And to continue the story on the white Kaolin range, Julien Grandon has created from scratch in 3D an imprint of a snake that would be fixed in this noble and powerful raw material. The complexity of this creation lies in the random management of the particles of matter, but also its cracking that we wished the most realistic possible. An image that seems simple but of a great complexity to realize.

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