ALPINE LE MANS
ALPINE LE MANS
Show reveal
AGENCY : HAVAS EVENTS
CREATIVE DIRECTOR : MARTIN PERRAUD
MOTION DESIGN : TURBO DIESEL / MATHIEU GASTALDI
SCENOGRAPHY : JULIEN GRANDON
CHOREGRAPHY : (LA)HORDE
A never-seen-before Reveal and Conventions for the launch of the first 100% electric city car by Alpine, A290. Breaking corporate codes and usual reference points by designing a perfect setting to host a unique artistic show – a promise made possible thanks to a multi-layered set-up combining scaffolding, video projecting, LEDs and a mirror-effect fashion show catwalk.
A disruptive scenography enhanced by multiple video medias to showcase the brand’s new vision and provide even more rhythm to the run of show.
Creative tableaux also designed to highlight the choreographic creations conceived by (LA)HORDE while flattering the 3 main values of the new Alpine’s brand: lightness, French savoir-faire and exhilarating experience.
